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B2B Lead Gen

2 guides

Guides for finding and reaching your first customers.

About B2B Lead Gen

Finding B2B customers early is less about volume and more about picking the right handful of people who are already showing intent. These guides focus on practical, low cost ways to find leads from public sources like LinkedIn, then move them into a real conversation instead of a cold, ignored message.

Where good leads actually come from

Most early B2B leads come from people already engaging publicly with a topic your product solves, in comment sections, communities, and posts. That signal beats a purchased list every time.

Turning a list into a conversation

A list of names is not a pipeline. These guides cover the step most people skip: how to reach out in a way that references something specific and real, instead of a generic template.

Start narrow: A tightly targeted list of 50 real prospects will outperform a vague list of 2000 every time. Narrow first, then expand once you know what is working.
Personalize the first line: The first sentence of any outreach should reference something true and specific about that person or their business, not your product.
Do I need a paid tool to find B2B leads?

No. Many of the best early leads come from free, public sources like LinkedIn comments and communities, which these guides show you how to search manually or with simple scraping.

How many leads should I start with?

Start with a list of 30 to 50 well matched prospects rather than a large, generic list. Quality of fit matters more than volume at this stage.

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