Guide

Outreach

Guides for messaging and following up with leads.

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Getting a reply is less about the perfect script and more about timing, specificity, and knowing when to follow up versus when to move on. These guides cover the practical mechanics of reaching out to leads you have found, including what makes a first message actually get read.

What makes a message worth replying to

A message that references something specific and true about the recipient will consistently outperform a well written but generic template, regardless of how much time went into the wording.

When to follow up, and when to stop

Most replies come from a second or third message, not the first. These guides cover a simple, respectful follow up cadence that does not tip into being ignored or reported.

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Frequently asked questions

How many times should I follow up with a lead?

Two follow ups after the initial message, spaced several days apart, is generally enough. After that, replies drop off sharply.

What should a first outreach message include?

A short, specific reference to something true about the recipient or their business, followed by a clear, low pressure question, not a full pitch.

Best practices

Keep the first message short

A first message under four sentences gets read more often than a long pitch. Save detail for the reply, once someone has shown interest.

Follow up twice before moving on

Two spaced out follow ups, roughly three to five days apart, capture most of the replies you will ever get from a given message.

The problem with video tutorials

Why people drop off before they finish

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